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Veganuary: The Growing Movement to Try Vegan Living for a Month

Veganuary is a non-profit organization that encourages people worldwide to try going vegan for the month of January. The movement has steadily grown over the past decade, with over 706,965 participants taking the pledge in 2023 alone. But what exactly is Veganuary, and how did it start? Let's take a closer look at this impactful movement.


January spelled using plastic letters on a white canva

What is Veganuary?


Veganuary is a campaign and registered nonprofit that launched in the UK in 2014. The premise is simple - pledge to go vegan for the month of January and get all the resources and support you need to succeed. When you take the Veganuary pledge, you get:


  • Recipes, meal plans and nutrition tips

  • Access to a list of restaurant guides and recommendations

  • Motivational emails and community support

  • Facts about the environmental, health and animal welfare benefits of veganism


The goal is that by trying vegan for 31 days, it will stick for the rest of the year and beyond. The resources provided make adopting a vegan lifestyle accessible and enjoyable for new vegans.


The History and Growth of Veganuary


Veganuary was founded in the UK by Jane Land and Matthew Glover. Inspired by successful initiatives like Stoptober (for stopping smoking), the co-founders wanted to create an appealing way for people to try veganism.

In its first year, Veganuary had 3,300 participants from all around the world, exceeding all expectations. From that point on, the movement grew rapidly, reaching over 2 million people worldwide having taken the Veganuary pledge since the campaign launch.

This success has not gone unnoticed, prompting major food brands and restaurants to promote vegan options to meet new demand during Veganuary.


Why Try Veganuary?


Veganuary provides a structured and social way to try out living vegan for a month. By taking the pledge, you can:


  • Positively impact the environment through reduced emissions and resource usage

  • Avoid animal cruelty and exploitation

  • Feel better, try something new and join a supportive community of fellow vegans

  • Discover new foods, recipes and restaurants

Doing Veganuary with friends or as a family makes it even more enjoyable. The resources provided along the campaign make it easy to stick to your commitment.


If you're interested in exploring veganism but not sure where to start, Ganddee makes it easy. Search for vegan cafés, shops, and restaurants in your area to find plenty of options. With Ganddee's help, discovering vegan places has never been simpler!


Veganism continues its upward trend, and initiatives like Veganuary are making the transition accessible to all. What better time than the new year to give vegan a try?

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