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What is the circular economy?

A circular economy is an economic model designed to minimise waste and make the most of resources. Instead of the traditional linear approach of take, make, dispose, a circular economy keeps materials in use for as long as possible through reuse, repair, upcycling and recycling.


The goal is to create systems where waste is reduced, products last longer and resources continuously circulate rather than being thrown away.


Circular Economy Meaning


A circular economy is an economic system that keeps products, materials and resources in use for as long as possible to reduce waste and environmental impact.


It tries to imitate natural systems, where nothing becomes useless and every output feeds into another part of the cycle.


How a Circular Economy Works


A circular economy transforms how products are designed, used and managed at the end of their life. Key principles include:

  • Designing out waste: Creating products that last longer, are easy to repair and produce less pollution.

  • Keeping items in use: Supporting reuse, second-hand shopping, rental models and refurbishment.

  • Returning materials to the production system: Recycling and recovering materials so they can be used again instead of being discarded.

  • Regenerating natural systems: Restoring ecosystems rather than depleting them.


The result is a closed loop where materials flow continuously through the economic system instead of moving toward landfill.


Circular Economy vs Linear Economy


Linear Economy

  • Take natural resources and transform them

  • Make cheap products

  • Use products

  • Throw them away (creating waste)


Circular Economy

  • Design products that are long lasting and repairable

  • Reuse and share products

  • Repair, refurbish and remanufacture

  • Recycle materials into new products

  • Regenerate natural resources


The circular model challenges the idea that economic growth must rely on constant resource extraction.


Examples of the Circular Economy in Everyday Life


Circular practices appear across many sectors:

  • Second-hand shopping: Buying pre-loved clothing, furniture, books or electronics keeps items in use and reduces demand for new production.

  • Repair and maintenance: Fixing appliances, mending clothes or repairing bikes extends their lifespan.

  • Upcycling: Transforming old materials into something new and valuable.

  • Rental or sharing models: Clothing rental, car sharing or tool libraries (e.g. Libraries of Things) reduce the need for new products.

  • Recycling: Turning used materials such as paper, glass or metal into new products.

  • Composting: Returning organic waste to the soil to support natural regeneration.


These practices help build a more sustainable society.


Why the Circular Economy Matters


Cities, brands and governments are adopting circular principles to address several challenges:

  • Reducing waste: Landfills and incineration sites are major sources of pollution.

  • Preserving natural resources: Circular design slows down the extraction of raw materials.

  • Lowering carbon emissions: Less production means less energy use and fewer emissions.

  • Encouraging innovation: Repairable or reusable product design leads to creative solutions.

  • Saving consumers money: Buying second-hand or repairing items is often cheaper than replacing them.

  • Creating sustainable jobs: Repair workers, vintage sellers and upcycling designers all thrive in circular systems.


Circular Economy in Fashion


The fashion industry plays a central role in the shift toward circularity. Circular fashion includes:

  • thrifting and charity shop shopping

  • rental clothing

  • repaired and mended garments

  • upcycled fashion

  • recycled fibres and fabrics

  • high-quality clothing designed to last longer


Ganddee supports this shift by helping people discover second-hand shops, vintage boutiques and reuse events that keep clothing in circulation.


Related Terms



Explore second-hand and vintage shops near you on Ganddee and take part in the circular economy.

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