What does OOTD mean?
OOTD stands for "Outfit Of The Day". It is a social media trend where people share photos or videos of what they are wearing on a particular day. The hashtag #OOTD is used across Instagram, TikTok, Pinterest and fashion blogs, making it one of the most recognisable fashion tags on the internet.
OOTD posts highlight personal style, creativity and daily outfit inspiration, and they often include details about where each item came from or how the look was put together.
OOTD Meaning
OOTD means a photo or video showcasing the outfit someone is wearing that day, usually shared on social media with the hashtag #OOTD.
It can be casual, curated, minimal, experimental or anything the person wants to express through their clothing.
What an OOTD Post Usually Includes
Although each creator has their own style, most OOTD posts include:
A full-body photo: Often taken as a mirror selfie, a tripod shot or a quick phone snap outdoors.
Details about the outfit: Creators usually list each item, such as the top, trousers, shoes or accessories.
Information on where items came from: Posts may include brand names, second-hand sources or thrift shop locations.
Prices or deals: Many creators highlight bargains, especially if their outfit includes second-hand or vintage finds.
Styling notes: Tips, colour combinations or suggestions on how to adapt the look for different occasions.
Alternatives or links: Creators sometimes link similar pieces or share alternatives if the original items are unavailable.
Why OOTD Posts Are So Popular
OOTD posts have become a major part of online fashion culture because they offer:
Daily inspiration: Quick and easy outfit ideas for work, weekends or special events.
Authentic style: OOTDs feel more real and approachable than professional fashion shoots.
Creativity: People use OOTDs to express personal style and explore new looks.
Community: The hashtag builds a sense of connection among creators and viewers.
Transparency: OOTDs that include second-hand pieces help normalise sustainable fashion.
Documentation: Many creators treat their OOTDs like a visual style diary.
OOTD in Second-hand and Sustainable Fashion
OOTD content is especially popular among thrifters and vintage lovers because it helps:
showcase second-hand outfits
inspire people to restyle older pieces
highlight the value of pre-loved clothing
prove that sustainable fashion can be stylish and modern
encourage followers to discover charity shops, vintage stores and local second-hand events
Many creators tag the shops where pieces were found, which can increase awareness of local charity shops and independent vintage boutiques.
Tips for Creating a Great OOTD Post
Choose natural light - Daylight makes colours and textures clearer.
Keep the background simple - A clean backdrop helps the outfit stand out.
Include outfit details - List materials, brand names or second-hand shop locations.
Show personality - Accessories, poses and small details make the post more interesting.
Experiment with angles - A mix of full-length shots, close-ups and styling details works well.
Be honest - Mention if pieces are thrifted, upcycled or found during a haul. Viewers appreciate transparency.
Variations of OOTD
Popular related formats include:
Fit Check
GRWM (Get Ready With Me)
Thrifted OOTD
Vintage OOTD
OOTN (Outfit Of The Night)
WIWT (What I Wore Today)
These formats overlap heavily with OOTD content and are equally common on short-form video platforms.
Related Terms
Find second-hand and vintage shops for your next OOTD on Ganddee