What is RRP (Recommended Retail Price)?
RRP stands for Recommended Retail Price, which is the price that a manufacturer or brand suggests a retailer should charge for a product. It's meant to give stores guidance on how much an item ought to sell for and helps shoppers understand the original full retail value of a product before discounts, promotions or second-hand resale.
You'll often see RRP referenced on everything from clothing and electronics to books, furniture and household goods. When shopping second-hand, charity shops and resale platforms sometimes list an item's RRP to show how much it originally cost new - and to highlight potential savings when buying preloved.
RRP Meaning
RRP means the price a manufacturer recommends a retailer sell a product for.
SRP, SSP & Other Synonyms
You may also come across other terms that mean the same thing as RRP:
SRP - Suggested Retail Price
SSP - Suggested Selling Price
MSRP - Manufacturer’s Suggested Retail Price (more common in the US)
All of these terms mean the original recommended selling price, usually set by the maker or brand, not the shop itself.
Why RRP Matters in Second-hand Shopping
RRP gives buyers and sellers a useful reference point:
Shows how much an item cost when new
Helps price second-hand goods fairly
Highlights savings when shopping preloved
Makes it easier to compare quality and value
Some charity shops, vintage sellers and online resale platforms include the RRP on product tags or listings to demonstrate the discount shoppers are getting - especially on nearly new or designer items.